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What is Microsoft CRM?
Microsoft
CRM is a comprehensive CRM solution that helps businesses increase sales
success, provide superior customer service, accurately forecast sales,
and analyze business performance.
Accessible
from both Microsoft Outlook® and the Web, Microsoft CRM offers a
flexible, scaleable architecture that integrates easily with Microsoft
Office, Microsoft Business Solutions, third-party applications, and your
business' customer-facing Web site.
What sort of sales management functionality
does Microsoft CRM offer?
The Sales Module supports your sales team
at every stage of the sales cycle, from leads and opportunities
management to fulfillment and invoicing:
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Complete customer view and activity management:
View and manage account activity, customer history, calendar, and
communications including phone, fax, and e-mail.
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Outlook synchronization: Access full sales
functionality either online and offline from Outlook.
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Reports: Use or customize a wide range of reports
to forecast sales, measure business activity, and identify trends.
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Opportunity management: Qualify leads and track
opportunities separately from customers through the sales cycle.
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Workflow rules: Use or customize automated
business processes for leads routing, opportunity tracking, and
pipeline management.
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Information sharing: Centralized data storage and
integration capabilities make it easy to access, update, and share
consistent, current information across teams and departments.
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Order management: Automatically update orders
with product catalogues, quotes, and invoices.
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Quotas: Measure sales against individual employee
goals.
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Direct e-mail: Customize templates and use Mail
Merge from Microsoft Word to send e-mail to targeted groups.
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Sales library: Create and maintain a searchable
library of sales and marketing literature.
What sort of customer service functionality
does Microsoft CRM offer?
The
Customer Service Module helps customer service representatives deliver
stronger, more consistent and efficient support, with the following
features:
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Case management: Create and assign cases for
customer service requests and manage those cases from creation to
resolution.
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Activity management: View and update calendar,
workload, and records.
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Routing and queuing: Use workflow rules to
automatically route service requests and cases to appropriate
resources for resolution or reassignment.
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Searchable knowledgebase: Easily create and
update a library of articles and FAQs.
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Contracts: Create, update, and manage contracts.
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E-Mail auto-response: Use customizable templates
and send automated responses to customer requests.
How does Microsoft CRM integrate with
Microsoft Office?
The Sales
and Customer Service Modules are integrated with Microsoft Office 2000
and Microsoft Office XP applications, supporting full sales
functionality both online and offline from Microsoft Outlook, e-mail
templates and Mail Merge with Microsoft Word, and data export to
Microsoft Excel.
Does Microsoft CRM integrate with Microsoft
Business Solutions?
Microsoft
CRM integrates with Microsoft Business Solutions–Great Plains® 7.0 and
7.5. Integration of key data includes: Contacts, accounts, contracts,
products, price lists, orders, contracts, and more. Data mapping can be
customized using Microsoft BizTalk® Server tools and services that ship
with Microsoft CRM.
Does Microsoft CRM integrate with
non-Microsoft applications?
Yes. Your
Microsoft partner can help you customize your Microsoft CRM solution for
integration with third-party applications, using open Application
Programming Interfaces (APIs) and Microsoft BizTalk Server tools and
services.
How is Microsoft CRM implemented and
supported?
Microsoft
CRM is designed for rapid implementation, with centralized server-side
installation that ensures faster deployment, easier maintenance, and
more straightforward upgrades.
Because
Microsoft CRM is delivered, implemented, and supported through highly
trained Microsoft partners, you'll have hands-on assistance with the
setup and maintenance process.
We need a solution that salespeople can use
with Microsoft Outlook and they can also access from the Web.
Microsoft
CRM offers both a rich client (accessible through Microsoft Outlook) and
a thin client (accessible from anywhere through a Web browser). Users
can work either online or offline to access sales functionality from
Outlook. This means that they can pull up accounts, contacts, products,
sales literature, activities, and opportunities, as well as synchronize
Microsoft CRM contacts, appointments, tasks, and e-mails with Outlook.
My salespeople hate being controlled by
complex, time-consuming data entry requirements of our current contact
management software. Is Microsoft CRM easier for them to use?
Using
Microsoft CRM virtually eliminates redundant data entry. Centralized
information storage and viewing let users easily share, manage and
update information across the Sales and Customer Service modules and
across other business applications and systems.
Can Microsoft CRM help me with turnover
among my customer service representatives?
Microsoft
CRM makes it easy for your business to provide consistent, effective
service and increase volume capacity without adding headcount. Service
employees can easily view, share, and update customer and product
information, ensuring efficient, up-to-date sales and service. Automated
routing and queuing of support requests ensures that customer service
representatives can assist customers efficiently from initial contact
through resolution.
We need a solution that not only helps us
acquire customers, but also keep them. Can Microsoft CRM help?
Microsoft
CRM helps your business improve customer acquisition and retention. With
a complete view of customer information, your sales team can track
customers and new leads through the sales cycle and easily update
records, while service representatives will find it easy to track and
manage support incidents from initial contact to resolution. Microsoft
CRM also ensures more efficient and consistent sales and service
processes, with customizable workflow rules that let you create and
automate processes for sales, support, routing, and notifications so
responses are always timely, and customer requests never fall through
the cracks.
We need to accurately forecast business
activity. What reporting capabilities does Microsoft CRM offer?
Microsoft
CRM includes a comprehensive set of reporting tools for measuring
business activity and forecasting sales. You can run and view reports
for sales activity and quotas, closed and pending orders, support
incident management and resolution, financial summaries, and more.
The robust
reporting capability of Microsoft CRM will help you identify the
opportunities, trends, and problems that guide your business decision
making processes. You also can easily export Microsoft CRM report data
to other applications, such as Microsoft Excel.
Where will Microsoft CRM be available?
Microsoft
CRM is available only through Certified Microsoft partners. For more
information call AveLat (818) 501-8672
What are the system requirements?
Microsoft
CRM requires Microsoft Windows® 2000 or Microsoft Windows XP operating
systems running Microsoft Office 2000 or Office XP, Microsoft SQL
Server™ 2000, and Microsoft Exchange Server 2000. For Web access, users
need Internet Explorer 6.0 on their desktop computer.
Is Microsoft CRM hosted or on-premises?
Microsoft
CRM is available on-premises or through hosted offerings provided by our
channel partners.
How is Microsoft CRM different from
Microsoft bCentral Customer Manager?
Microsoft
CRM is designed for mid-market businesses, offers full sales and
customer service functionality both offline, through Outlook, and
online, and integrates richly with other financial and business systems.
Microsoft bCentral Customer Manager is designed for small businesses
with fewer than 25 employees and offers leads management available only
through the Web.
What if we're not in a position to invest
time and money training our sales team to use a new solution?
Microsoft
CRM offers the same logical user interface and intuitive work tools that
your sales and support staff is already familiar with for Microsoft
Office and Microsoft Outlook. Implementation includes online tutorials
and 24-hour Web-based support from Microsoft, so training costs
associated with upgrading to Microsoft CRM are minimal.
Can we customize Microsoft CRM to suit our
specific needs?
Microsoft
CRM can be tailored to meet your business needs, processes, and
environment. You'll be able to import existing data from multiple
sources, integrate with new or existing solutions, and scale the
installation as your business changes and grows.
When will Microsoft CRM be available and
will you be releasing any international versions?
Microsoft
CRM is currently available in English in the United States and Canada.
Microsoft CRM is scheduled to be released during the fourth quarter of
2003 in additional languages, including International English, French,
German, Spanish, Italian, Dutch, and Danish.
What are the implications of Microsoft CRM
being a .NETconnected business application?
The first
business application built on the Microsoft. NET Framework, Microsoft
CRM delivers tremendous business value through easy integration with
Microsoft Office, Microsoft Business Solutions applications, third party
applications, and Web services. In addition, the flexible .NET
architecture gives users the choice of working online or offline in
Microsoft Outlook or directly through a Web browser.
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